Shortly after agreeing with the owner of Bar.com to develop his (truly amazing) domain, he came back to me with some unfortunate news - some time ago the had been banned from Google. Given the fact that we would be expecting a great deal of search volume from them, he told me there would be no hard feelings if I opted out of development on that domain. However, I had never seen the process of getting unbanned unfold. So I was happy to go forward and see what would happen.
When I first got my hands on the domain it was being parked. So rather than go to Google to ask for reconsideration at that point, we decided it would be best to first get some of the initial development complete so that they could see what our true intentions were with the domain. So after a little development time I got a basic ecommerce solution in place with a popular affiliate that met our needs perfectly. To the incoming visitor, the site had begun to take shape and we were ready to be reconsidered.
The request went in and the process seemed to go smoothly. Within only a couple weeks we saw the first pages start to get indexed in Google. It was a happy time until I soon realized that they were not fully trusting the site yet. The total number of pages indexed for the site would jump up to hundreds or thousands one day and then plummet back to single digits the next. The true damage that a Google ban does for a site became a harsh reality.
Oh well, let's make the best of it. It's time to strategize on how we can get Google to respect us again. My guess is that time (coupled with quality and evolving content) is the best medicine.
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