Nucite Network

Have you noticed that Google tends to sit back, watch which industries flourish online and then jumps into the market with their own solution?  It makes sense.  Given the fact that they not only control the vast majority of online searches as well as the advertisements displayed via websites (and parked domain pages), they were bound to eventually enter the paid parking space.  And now anyone with an AdSense account (and a domain they want to park) can give this new platform a try.

I do quite a bit of interaction with the AdSense platform, and figured I'd take it for a test drive with the following domains, which each get less than 100 type-ins per month:

DupageCountyLaw.com
CrackiPhone.com

My first impression of the system is that it could get confusing for many domain holders.  Rather than simply setting nameservers (like we're all used to), the AdSense platform forces you to manually alter A and CNAME records for each domain you park with this service.  If you host with someone like GoDaddy, this could be a very tedious process if you want to try it out for a couple hundred domains since they only (currently) allow you to alter one name at a time in this way.  It only take about 2 minutes once you're in the system there, but that time can add up fast in larger numbers.  On the other hand, Moniker allows you to make these changes in bulk, so those customers there will probably have a better experience.  Those are the only two registrars I tried.

Earnings predictions?  Well, I figure two things should happen:

1) Google's quality score for your domain should go up, so your value per click should rise.
2) You'll be getting 100% of your total earnings per click, so you're earnings should rise yet again.

And just a rant on #1 above: I don't understand why quality scores are so low on parked domains in the first place.  I'm involved with sites where raw type-in traffic provides conversions at rates as high as 1,000% better than organic search traffic... with proof that the type-in customer has never been to that site before (for those who quickly thought of this rebuttal).

It's tough to say at this point whether or not Google will be putting existing players in this market out of business, but it's certain to have a negative affect on the bottom line of most of them over the coming months.  Time will tell.  But if Google does what they seem to do best (analyze - improve, analyze - improve), we're sure to hear belly aching from the likes of the parking companies we're all used to working with.